MODULE 14: PRICING & CONVERSION OPTIMIZATION
Advanced Strategies to Maximize Revenue Per Subscriber
INTRODUCTION: BEYOND BASIC PRICING
Module 13 covered the fundamentals of launching paid subscriptions: when to launch, what to charge, and how to structure tiers. That foundation is essential. But once your paid tier is live, the real optimization work begins.
Most creators leave significant revenue on the table because they:
Set pricing once and never revisit it
Use generic CTAs that do not convert
Ignore psychological pricing principles
Never test variations to find what works
Miss obvious upsell opportunities
Apply one-size-fits-all approaches to diverse audiences
This module addresses these gaps with advanced optimization strategies backed by behavioral psychology, conversion research, and real-world testing data.